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Salesforce Updated Marketing-Cloud-Account-Engagement-Consultant Exam Questions and Answers by ariya

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)
Exam Code: Marketing-Cloud-Account-Engagement-Consultant Dumps
Vendor: Salesforce Certification: Salesforce Consultant
Questions: 245 Q&A's Shared By: ariya
Question 44

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

Options:

A.

Import all prospect data and create a suppression list.

B.

Import only the list of mailable prospects in Marketing Cloud Account Engagement.

C.

Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

D.

Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

Discussion
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Question 45

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.

What should be implemented to meet this requirement?

Options:

A.

IP allowlist

B.

Tracker domain

C.

Custom redirects

D.

Page actions

Discussion
Question 46

LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

Options:

A.

Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

B.

Enable Kiosk mode on the Marketing Cloud Account Engagement form

C.

Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"

D.

Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

Discussion
Question 47

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Marketing Cloud Account Engagement prospects?

Options:

A.

Send an automated operational email to all prospects.

B.

Send Engage emails to all prospect who are opted in.

C.

Send a list email to all prospects who are opted in.

D.

Send an operational email to all prospects.

Discussion
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