Salesforce pass4test marketing-cloud-account-engagement-consultant Premium Exam Questions by Shelby q106 vce pdf

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Exam Name:	Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)
Exam Code:	Marketing-Cloud-Account-Engagement-Consultant Dumps
Vendor:	Salesforce	Certification:	Salesforce Consultant
Questions:	245 Q&A's	Shared By:	shelby

Question 64

LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

Options:

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >

Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two

child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and

create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Discussion

Question 65

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

Options:

Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin

Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

Marketing Cloud Account Engagement will give you content ideas for each landing page.

Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

Discussion

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Question 66

LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.

Which two benefits of email authentication should be discussed with the IT manag

Choose 2 answers

Options:

Authentication provides legal protection against email abuse complaints.

Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.

Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.

Authentication ensures the company's sending IP will not appear on blocklists.

Discussion

Question 67

LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.

What is the best way to help their marketing team achieve this goal?

Options: