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Salesforce Updated Marketing-Cloud-Account-Engagement-Consultant Exam Questions and Answers by cadi

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)
Exam Code: Marketing-Cloud-Account-Engagement-Consultant Dumps
Vendor: Salesforce Certification: Salesforce Consultant
Questions: 245 Q&A's Shared By: cadi
Question 52

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

Options:

A.

A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

B.

Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

C.

Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

D.

Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Discussion
Question 53

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

Options:

A.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

B.

That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

C.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

D.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

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Question 54

There is Custom Field Type in Marketing Cloud Account Engagement called Email

Options:

A.

True

B.

False

Discussion
Question 55

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

Options:

A.

Use individual email test

B.

Use multivariate test & Review email preview

C.

Use rendering test and send to Test List

D.

Use A/B test

Discussion
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