Salesforce examstopics salesforce Consultant Marketing-cloud-account-engagement-consultant Reddit Questions by Troy q79 vce pdf

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Exam Name:	Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)
Exam Code:	Marketing-Cloud-Account-Engagement-Consultant Dumps
Vendor:	Salesforce	Certification:	Salesforce Consultant
Questions:	245 Q&A's	Shared By:	troy

Question 16

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

Options:

Monitor no of visitors, social post enagements and natural search reports month over month

Monitor no of visitors, form conversion and email click-through rate reports month over month

Monitor no of prospects, social post enagements and paid search reports month over month

Monitor no of prospects, form submission and email open rate reports month over month

Discussion

Question 17

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

Options:

Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

Discussion

Question 18

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).

How should the marketing user handle this task?

Options:

Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

Create the form in the first BU, then export the form and import it into each of the other two BUs.

Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

Discussion

Question 19

LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

Options:

Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

Discussion

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