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Strategic Communication Management Professional

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Strategic Communication Management Professional Questions and Answers

Questions 1

A company’s communication manager has noticed an increasing volume of criticism on social media regarding the company’s corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

Options:

A.  

Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.

B.  

Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.

C.  

Aggressively push back against criticism.

D.  

Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.