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Global Communication Certification Council Strategic Communication Management Professional

Strategic Communication Management Professional

Last Update Mar 10, 2026
Total Questions : 100

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Questions 2

A company’s communication director was interviewed by a reporter about the company’s new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said “13%” to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company’s chief executive officer is concerned about stakeholders’ perceptions and expectations. Which of the following is a step the communication director would take?

Options:

A.  

There is nothing that can be done; the article has been already published.

B.  

Contact the company’s stakeholders and promise them that you are making the newspaper publish a correction.

C.  

Contact the reporter with the correct information. Request a correction be published, if possible.

D.  

The reporter made an error, so the director should demand a correction be published.

Discussion 0
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Questions 3

A company’s communication manager has noticed an increasing volume of criticism on social media regarding the company’s corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

Options:

A.  

Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.

B.  

Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.

C.  

Aggressively push back against criticism.

D.  

Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.

Discussion 0
Questions 4

What are the four basic elements that form, shape, and reinforce an organization’s culture?

Options:

A.  

People, process, strategy, and structure

B.  

History, people, strategy, and structure

C.  

Mission, people, purpose, and strategy

D.  

People, purpose, strategy, and structure

Discussion 0
Questions 5

A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

Options:

A.  

Suggest that current work be given to another department so communication staff could work on the new projects.

B.  

Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.

C.  

Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.

D.  

Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.

Discussion 0

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