Expert Answers to Salesforce Exam Marketing-Cloud-Email-Specialist Questions

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Marketers Salesforce Certified Marketing Cloud Email Specialist (SP23)

Salesforce Certified Marketing Cloud Email Specialist (SP23)

Last Update Apr 26, 2024
Total Questions : 163

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Questions 4

Northern Trail Outfitters (NTO) has a new product launch.

Which tool should enable NTO to easily target the most loyal subscribes?

Options:

Path Optimizer

Google Analytics Audience

Einstein Engagement Scoring

Discussion 0

Questions 5

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Options:

Send both email and SMS to ensure subscribers get NTO's messages.

Create one Entry Source for each messaging channel.

Ensure preferred channel is available in subscriber data.

Discussion 0

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Questions 6

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.

Which personalization string should be appended as a parameter?

Questions 6