Expert Answers to Salesforce Exam Marketing-Cloud-Email-Specialist Questions

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Marketers Salesforce Certified Marketing Cloud Email Specialist (SU24)

Salesforce Certified Marketing Cloud Email Specialist (SU24)

Last Update Dec 14, 2024
Total Questions : 161

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Questions 2

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Options:

Use Filter Contacts criteria in the journey entry source.

Use a Decision Split activity on the journey canvas.

Use Automation Studio to query a population into a data extension.

Discussion 0

Questions 3

A marketer needs to send emails to the creative team for proofing as part of an email campaign.

Which feature should help achieve this as an automatic flow?

Options:

Subscriber Preview

Approval Workflow

Content Builder Approvals

Discussion 0

Questions 4

Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.

Which out-of-the-box report provides what NTO needs?

Options:

Account Send Summary

Email Performance Over Time

Email 5ends by User

Discussion 0

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Questions 5

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.

Which content block should the team use to capture this information directly from the inbox for some subscribers?

Options:

Smart capture block

Interactive Email Form block