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Salesforce Updated Marketing-Cloud-Email-Specialist Exam Questions and Answers by giovanni

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Salesforce Marketing-Cloud-Email-Specialist Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Email Specialist (MC-202)
Exam Code: Marketing-Cloud-Email-Specialist Dumps
Vendor: Salesforce Certification: Marketers
Questions: 159 Q&A's Shared By: giovanni
Question 44

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.

Which feature should NTO use?

Options:

A.

Einstein Copy Insights

B.

Einstein Content Selection

C.

Enhanced Dynamic Content

Discussion
Kingsley
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Question 45

Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out–of–office messages and unsubscribe messages to find customer responses to the email.

Which feature should help the team?

Options:

A.

Reply Mail Management

B.

Publication Lists

C.

Parameter Management

Discussion
Question 46

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.

What should happen with the scheduled send, if no other action is taken?

Options:

A.

The Send is paused unit is approved again.

B.

The send is canceled when the approval is withdrawn.

C.

The originally approved version of the email will besent.

Discussion
Question 47

Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.

What should NTO use to make sure email addresses are valid before adding to its audience?

Options:

A.

Leverage a Smart Capture block

B.

A double opt-in at signup

C.

Add CAPTCHA validation to the form

Discussion
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