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Salesforce Updated Marketing-Cloud-Email-Specialist Exam Questions and Answers by ela

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Salesforce Marketing-Cloud-Email-Specialist Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Email Specialist (MC-202)
Exam Code: Marketing-Cloud-Email-Specialist Dumps
Vendor: Salesforce Certification: Marketers
Questions: 159 Q&A's Shared By: ela
Question 16

A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.

Which report should be run to provide this Information?

Options:

A.

Contacts Count

B.

Contacts Analytics

C.

Audience Engagement Over Time

Discussion
Question 17

When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.

Which configuration should be used to ensure the exclusion is updated before the audience query runs?

Options:

A.

In the step with the two SQL activities, place a wait step between them.

B.

Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

C.

Place the audience SQL Query Activity below the exclusion SQL Query Activity.

Discussion
Question 18

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.

What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Options:

A.

Use Filter Contacts criteria in the journey entry source.

B.

Use a Decision Split activityon the journey canvas.

C.

Use Automation Studio to query a population into a data extension.

Discussion
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Question 19

Northern Trail Outfitter’s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.

Which mobile optimization option provides the quickest turnaround and easiest implementation?

Options:

A.

MobileResponsive

B.

Responsive Aware

C.

Mobile Aware

Discussion
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