Salesforce Updated Marketing-Cloud-Email-Specialist Exam Questions and Answers by harlan

To improve emaildeliverability, it is effective to scale back sending to specific ISPs where issues have been identified. This approach helps in maintaining a good sender reputation and avoiding potential blocks or filtering by the ISPs. By reducing the sending volume toproblematic ISPs temporarily, you give the infrastructure time to resolve the issues, which can then help improve overall deliverability rates. Reference:Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices.

To understand the metrics of email sends on a data level, particularly during IP address warming, the "Email Performance by Domain" report should be used. This report provides detailed insights into how emails are performing across different domains, which is crucial for identifying and addressing deliverability issues during the IP warming process.

To import the Not Sent extract into a data extension and use it as an exclusion audience, the correct sequenceof steps in Automation Studio involves:

Tracking Extract to get the Not Sent data,

File Transfer to move the extracted file to the safehouse or appropriate location,

To run a journey multiple times a day based on newly compiled data, the marketer should set up an automation to populate the Entry Source Data Extension. This ensures that the latest data is always available to trigger the journey. The automation can be scheduled to run at the desired frequency, ensuring the journey starts with the updated data. Salesforce Marketing Cloud documentation on Automation Studio and Journey Builder entry sources provides detailed instructions on setting up and managing such workflows.