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Salesforce Updated Marketing-Cloud-Email-Specialist Exam Questions and Answers by harlan

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Salesforce Marketing-Cloud-Email-Specialist Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Email Specialist (MC-202)
Exam Code: Marketing-Cloud-Email-Specialist Dumps
Vendor: Salesforce Certification: Marketers
Questions: 159 Q&A's Shared By: harlan
Question 20

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.

Which remediation tactic should be used to improve deliverability?

Options:

A.

Increase the frequency of email sending to boost engagement.

B.

Broaden segmentation criteria to reach more diverse audiences.

C.

Scale back sending for specific ISPs until the issue subsides.

Discussion
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Question 21

Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.

Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?

Options:

A.

Recent Email Send Summary

B.

Email Performance by Domain

C.

Email Sends by User

Discussion
Question 22

A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.

Which steps should be configured within Automation Studio to accomplish this?

Options:

A.

Tracking Extract > Import Activity > SQL Activity

B.

Tracking Extract > Import Activity > Data Extension Extract

C.

Tracking Extract > File Transfer > Import Activity

Discussion
Question 23

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.

What should the marketer do in order to accomplish this?

Options:

A.

Select theRecurring schedule type for the entry source in Journey Builder.

B.

Schedule and activate Triggered Sends for the messages in the journey.

C.

Select an automation to populate the Entry Source Data Extension.

Discussion
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