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Salesforce Updated Marketing-Cloud-Email-Specialist Exam Questions and Answers by guy

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Salesforce Marketing-Cloud-Email-Specialist Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Email Specialist (MC-202)
Exam Code: Marketing-Cloud-Email-Specialist Dumps
Vendor: Salesforce Certification: Marketers
Questions: 159 Q&A's Shared By: guy
Question 24

A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile

Which action should they take to execute the campaign?

Options:

A.

Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.

B.

Use Automation Studio Filtering, Messaging, and wait activities.

C.

Use Journey Builder Recurring Entry Source,Messaging, and Flow Control Activities

Discussion
Question 25

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.

Whoshould path optimizer be configured to handle these requirements?

Options:

A.

Place a Random Split before Path Optimizer for the pilot group.

B.

Configure a holdback group to be targeted by the winner.

C.

Select winning path three days after journey activation

Discussion
Question 26

When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

What should me marketer do to prevent the subscriber from receiving further commercial messages?

Options:

A.

Use the complaint exclusion list on future sends.

B.

Add the subscriber to the auto-suppression list.

C.

Delete the subscriber from All Subscribers

Discussion
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Question 27

A marketingspecialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

Which tool method should the specialist use?

Options:

A.

Multi-Step Journey

B.

User Initiated Send

C.

Automation Studio Email Activity

Discussion
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