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Salesforce Updated Marketing-Cloud-Email-Specialist Exam Questions and Answers by cadi

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Salesforce Marketing-Cloud-Email-Specialist Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Email Specialist (MC-202)
Exam Code: Marketing-Cloud-Email-Specialist Dumps
Vendor: Salesforce Certification: Marketers
Questions: 159 Q&A's Shared By: cadi
Question 12

Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

Which Marketing Cloud function should be used to get this data automatically on a daily basis?

Options:

A.

Google Analytics Integration

B.

Tracking Extracts

C.

Report Snapshots

Discussion
Question 13

A healthcare company imports its patient portal registrations at the parent level business unit (BU). Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.

What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

Options:

A.

After the file import, use the transfer file activity to move data into data extensions in child BUS.

B.

Create automations that import the data directly into the child BUs to bypass the parent level BU.

C.

After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Discussion
Cody
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Question 14

A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country.

What should they use to determine the number of matching records in the least number of steps?

Options:

A.

Filtered data extension

B.

SQL Query

C.

Data Filter

Discussion
Question 15

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.

What should the NTO marketing team include in the email design to encourage a high response rate?

Options:

A.

Make the call-to-action button that links to the feedback form bigger and with red background

B.

Replace call-to-action with interactive Email Form

C.

A Salesforce Survey block called in by an AMPscript function.

Discussion
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