Salesforce Updated Marketing-Cloud-Email-Specialist Exam Questions and Answers by hassan

List-Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This link is added by Marketing Cloud to the email header and can trigger an unsubscribe reason related to RMM, even if RMM is not enabled in the account. [Source: Trailhead]

 The ‘Optimize for Gmail’ checkbox is not related to the interactive form, but to the email layout and rendering. The characters in the CSS tags are limited to 16kB for all email clients, not just Gmail. The fallback content is the only option that ensures the interactive form displays correctly in Gmail, as it provides an alternative content for email clients that do not support interactive forms. You can learn more about this in the Interactive Email Form module on Trailhead.

Send Classification is the correct answer. A send classification is a setting that defines the type, priority, and sender information for an email send. There are three types of send classifications: commercial, transactional, and operational. Transactional send classifications are used for emails that are triggered by a subscriber’s action, such as a purchase confirmation or a password reset. Transactional emails are sent to subscribers regardless of their opt-in status, as they are considered essential communications. You can learn more about this in the Email Creation and Sending module on Trailhead.

 Editing the fields in the synchronized data source is the first step to ensure the new fields are available to segment on. The marketer needs to select which fields they want to sync from Salesforce to Marketing Cloud, and then wait for the sync process to complete. Creating a new data extension or a data filter with the new fields would not work if the fields are not synced first.