Salesforce spoto sure Pass Exam Marketing-cloud-email-specialist Pdf by Jadon q61 vce pdf

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Exam Name:	Salesforce Certified Marketing Cloud Email Specialist (MC-202)
Exam Code:	Marketing-Cloud-Email-Specialist Dumps
Vendor:	Salesforce	Certification:	Marketers
Questions:	159 Q&A's	Shared By:	jadon

Question 32

A retailer has revamped their loyalty program. They want to send a loyalty series to new and

existing members to share the perks of the new program.

Which action should the retailertake to ensure deliverability is not impacted?

Options:

Create a new, friendly From Name for the updated program.

Purge inactive subscribers to avoid high bounce rates.

Send to subscribers, asking for them to confirm opt-in.

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Question 33

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

Options:

Replace the Schedule with File Drop and use a filename pattern

Implement an API to start automation with every file transfer.

Replicate the automation and schedule mem to execute server eight hours

Discussion

Question 34

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.

Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

Options:

Add complementary SMS campaigns.

Create more focused segmented lists for messaging.

Focus on action-driven subject lines.