Expert Answers to Salesforce Exam Marketing-Cloud-Consultant Questions

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Marketing Cloud Consultant Salesforce Certified Marketing Cloud Consultant Exam (SP23)

Salesforce Certified Marketing Cloud Consultant Exam (SP23)

Last Update Apr 26, 2024
Total Questions : 156

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Questions 4

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.

What should a consultant recommend to meet these criteria?

Options:

Select "Use separate 'Subscription Center' for this business unit" in Settings

Create attributes for each child business unit in "Profile Management" to record unsubscribes

Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

Select "Subscribers will be unsubscribed from this business unity only" in Settings

Discussion 0

Questions 5

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.

Which personalization string should they include as the href attribute in the link?

Options:

%%view_as_webpage%%

%%view_email_url%%

%%vawp%%

%%view_online%%

Discussion 0

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Questions 6

Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.

What would a consultant recommend?

Options:

Send Logs

Tracking Extracts

Contact History

_Send Data Views

Discussion 0

Questions 7

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.

The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

What solution should be recommended for execution efficiency?

Options:

Use Automation Studio and Salesforce sends with campaign as an audience.

Use Automation Studio to prepare personalization data and initiate journey.

Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

Use send from Salesforce CRM and Salesforce report to prepare personalization data.

Discussion 0

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