Salesforce Updated Marketing-Cloud-Consultant Exam Questions and Answers by naia

To send an SMS message and capture the responses in a data extension using AMPscript, Northern Trail Outfitters should use two MobileConnect templates: Text Response and Data Capture. Text Response is a template that allows marketers to send a text message to a mobile number and receive a reply. Data Capture is a template that allows marketers to use AMPscript to insert the reply into a data extension. References: https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_moc_data_capture.htm &type=5

To send out a biweekly newsletter with personalized property listings for new contacts added to a newsletter campaign in Salesforce CRM, a real estate agency should use Automation Studio to prepare personalization data and initiate journey. Automation Studio can run a scheduled automation that imports new contacts from Salesforce CRM into a data extension, runs query activities to join and filter property data based on contact criteria, and injects contacts into a journey that sends the newsletter with personalized content. References: https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder_audience.htm &type=5