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Salesforce Marketing-Cloud-Consultant Exam Topics, Blueprint and Syllabus

Salesforce Certified Marketing Cloud Consultant Exam (SP23)

Last Update May 9, 2024
Total Questions : 156

Our Marketing Cloud Consultant Marketing-Cloud-Consultant exam questions and answers cover all the topics of the latest Salesforce Certified Marketing Cloud Consultant Exam (SP23) exam, See the topics listed below. We also provide Salesforce Marketing-Cloud-Consultant exam dumps with accurate exam content to help you prepare for the exam quickly and easily. Additionally, we offer a range of Salesforce Marketing-Cloud-Consultant resources to help you understand the topics covered in the exam, such as Marketing Cloud Consultant video tutorials, Marketing-Cloud-Consultant study guides, and Marketing-Cloud-Consultant practice exams. With these resources, you can develop a better understanding of the topics covered in the exam and be better prepared for success.

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Salesforce Marketing-Cloud-Consultant Exam Overview :

Exam Name Salesforce Certified Marketing Cloud Consultant Exam (SP23)
Exam Code Marketing-Cloud-Consultant
Actual Exam Duration The duration of the Salesforce Marketing-Cloud-Consultant exam is 105 minutes.
What exam is all about Salesforce Marketing-Cloud-Consultant exam is designed to test the knowledge and skills of professionals who work with Salesforce Marketing Cloud. The exam covers various topics related to Marketing Cloud, including email marketing, mobile marketing, social media marketing, advertising, data management, and analytics. The exam consists of 60 multiple-choice questions and has a time limit of 105 minutes. To pass the exam, candidates must score at least 68%. The exam is intended for professionals who have experience working with Salesforce Marketing Cloud and want to demonstrate their expertise in the platform.
Passing Score required The passing score required in the Salesforce Marketing-Cloud-Consultant exam is 68%. This means that you need to answer at least 41 out of 60 questions correctly to pass the exam. It is recommended that you aim for a higher score to demonstrate your proficiency in the subject matter.
Competency Level required Based on the official Salesforce website, the Marketing-Cloud-Consultant Exam is designed for individuals who have experience implementing Marketing Cloud Email Studio, Journey Builder, Advertising Studio, and other related tools. The exam measures the candidate's knowledge and skills in areas such as email marketing, data management, segmentation, automation, and analytics. To pass the exam, candidates must demonstrate a high level of proficiency in these areas and have practical experience working with Marketing Cloud. It is recommended that candidates have at least six months of experience working with Marketing Cloud before attempting the exam.
Delivery of Exam The Salesforce Marketing-Cloud-Consultant exam is a computer-based exam that is delivered online through the Salesforce certification portal. It consists of multiple-choice questions and is timed for 105 minutes. The exam is designed to test the candidate's knowledge and skills in various areas of marketing automation, including email marketing, social media marketing, mobile marketing, and data management. The exam is available in English, Japanese, and Spanish languages.
Cost of exam You can visit the official Salesforce website or contact their customer support for the latest pricing information.
Target Audience The target audience for Salesforce Marketing-Cloud-Consultant includes: 1. Marketing professionals: Marketing-Cloud-Consultant is designed for marketing professionals who want to enhance their marketing skills and knowledge. It is suitable for those who want to learn how to use Salesforce Marketing Cloud to create and manage marketing campaigns. 2. Sales professionals: Sales professionals who want to learn how to use Salesforce Marketing Cloud to generate leads and increase sales can benefit from Marketing-Cloud-Consultant. 3. Business owners: Business owners who want to improve their marketing strategies and increase their customer base can benefit from Marketing-Cloud-Consultant. 4. Digital marketers: Digital marketers who want to learn how to use Salesforce Marketing Cloud to create and manage digital marketing campaigns can benefit from Marketing-Cloud-Consultant. 5. Marketing managers: Marketing managers who want to learn how to use Salesforce Marketing Cloud to manage their team and improve their marketing strategies can benefit from Marketing-Cloud-Consultant. 6. IT professionals: IT professionals who want to learn how to integrate Salesforce Marketing Cloud with other systems can benefit from Marketing-Cloud-Consultant.
Average Salary in Market The average salary for a Salesforce Marketing Cloud Consultant in the United States is around $96,000 per year. However, this can vary depending on factors such as location, experience, and company size.
Testing Provider You can visit the official Salesforce website to register for the exam and find authorized training providers who can help you prepare for the exam.
Recommended Experience The recommended experience for Salesforce Marketing-Cloud-Consultant exam includes: 1. Experience in marketing automation and email marketing 2. Knowledge of Salesforce Marketing Cloud features and functionality 3. Understanding of data management and segmentation 4. Familiarity with HTML and CSS 5. Experience in creating and managing campaigns 6. Knowledge of marketing analytics and reporting 7. Understanding of customer journey mapping and personalization 8. Familiarity with CRM integration and data synchronization 9. Experience in project management and stakeholder communication.
Prerequisite But according to the Salesforce website, the prerequisites for the Marketing-Cloud-Consultant exam are: 1. A solid understanding of marketing principles and concepts 2. Experience with Salesforce Marketing Cloud, including knowledge of its features and functionality 3. Familiarity with email marketing best practices and strategies 4. Knowledge of data management and segmentation techniques 5. Understanding of customer journey mapping and marketing automation workflows 6. Experience with Salesforce CRM and its integration with Marketing Cloud 7. Familiarity with HTML and CSS for email design and coding 8. Knowledge of analytics and reporting tools for measuring marketing campaign performance.
Retirement (If Applicable) Salesforce usually announces the retirement date of their exams on their website and through official communication channels. It is recommended to regularly check the Salesforce website or contact their support team for the latest updates on exam retirements.
Certification Track (RoadMap): The certification track or roadmap for the Salesforce Marketing-Cloud-Consultant exam includes the following steps: 1. Understand the exam objectives and requirements: Before starting the preparation for the exam, it is important to understand the exam objectives and requirements. This will help you to focus on the key areas and topics that are covered in the exam. 2. Gain practical experience: To become a certified Salesforce Marketing-Cloud-Consultant, you need to have practical experience in using the Marketing Cloud platform. This can be gained through hands-on experience, training, or working on real-world projects. 3. Study the exam materials: Salesforce provides a range of study materials, including online courses, study guides, and practice exams. These materials cover the key topics and concepts that are tested in the exam. 4. Take the practice exams: Taking practice exams is a great way to prepare for the actual exam. These exams simulate the actual exam environment and help you to identify your strengths and weaknesses. 5. Schedule and take the exam: Once you feel confident in your preparation, you can schedule and take the Salesforce Marketing-Cloud-Consultant exam. The exam consists of 60 multiple-choice questions and you have 105 minutes to complete it. 6. Maintain your certification: To maintain your certification, you need to complete the maintenance requirements, which include completing a certain number of Trailhead modules and passing a maintenance exam every year.
Official Information https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Consultant-Exam-Guide
See Expected Questions Salesforce Marketing-Cloud-Consultant Expected Questions in Actual Exam
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Salesforce Marketing-Cloud-Consultant Exam Topics :

Section Weight Objectives
Discovery and Architecture: 16%
  • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
  • Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.
  • Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.
Integration: 20%
  • Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
  • Articulate how data model will support personalized and relevant messaging and content.
  • Given a customer use case, recommend which extension product(s) addresses the requirement.
Account Configuration: 12%
  • Given a customer scenario, determine the appropriate account hierarchy.
  • Given a scenario, solution issues regarding Reply Mail Management.
  • Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
  • Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.
Automation: 20%
  • Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
  • Given a customer scenario, design complex automations using Journey Builder and Automation Studio.
Data Modeling and Management: 21%
  • Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views and tracking extracts.
  • Explain the various data objects in Marketing Cloud.
  • Evaluate implications on data model when choosing contact identity
Messaging: 11%
  • Given a customer scenario, describe various ways to individualize message content.
  • Given a customer scenario, determine the appropriate messaging option.