Salesforce Updated Marketing-Cloud-Consultant Exam Questions and Answers by arwen

To capture customer feedback via email and create a new case in Service Cloud if a customer indicates they are unhappy with the service they have received, Northern Trail Outfitters should use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud. An Engagement Split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. A Case Activity is an activity that allows marketers to create cases in Service Cloud based on contact attributes or journey data. References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_case_activity.htm &type=5

This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm &type=5.

The %%view_email_url%% personalization string is a system-generated link that allows subscribers to view a web page version of an email. It can be included as the href attribute in a ‘view online’ link in an email template to enable users to view the email in a browser if they have trouble viewing it in their email client. The %%view_as_webpage%% personalization string is deprecated and should not be used. The %%vawp%% personalization string is an alias for %%view_as_webpage%% and should not be used either. The %%view_online%% personalization string does not exist. References: https://help.salesforce.com/articleView?id=sf.mc_es_view_email_url_personalization_string.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_es_view_as_web_page_personalization_string.htm &type=5

A verification activity is an automation studio activity that allows checking the record count or field value of a data extension and sending a notification email if it meets certain criteria. A filter activity is an automation studio activity that allows filtering records from a source data extension into a target data extension based on filter criteria. By using these two activities in an automation, NTO can monitor available coupon codes in their coupon data extension and send a notification email to their email specialist if the available coupon count falls below 500. An import activity is used to import data from an external file or data source into a data extension, which is not relevant for this use case. A data extract activity is used to extract data from a data extension or data view into a file, which is also not relevant for this use case. References: https://help.salesforce.com/articleView?id=sf.mc_as_verification_activity.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_as_filter_activity.htm &type=5

To pull data from the SendLog for troubleshooting based on email address without coding experience, Northern Trail Outfitters should filter data using a Filter Activity on SendLog Data Extension. A Filter Activity is an activity that allows marketers to create filtered data extensions based on criteria and conditions without coding. A SendLog Data Extension is a custom data extension that captures send-time values for each subscriber in an email send. References: https://help.salesforce.com/s/articleView?id=sf.mc_as_filter_activity.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm &type=5