CIPS Updated L4M2 Exam Questions and Answers by amaia

Comprehensive and Detailed Explanation (from CIPS L4M2 – Market Dynamics)

When substitute products are available, buyers can easily switch to alternatives, lowering loyalty and increasing price sensitivity.

Thus, Option C correctly identifies the key factor enabling frequent switching.

Relevant L4M2 references:

“Impact of substitute products on buyer behaviour”

“Porter’s Five Forces – threat of substitutes”

Explanation

ISO/IEC 27001 is widely known, providing requirements for an information security management system (ISMS), though there are more than a dozen standards in the ISO/IEC 27000 family. Using them enables organizations of any kind to manage the security of assets such as financial infor-mation, intellectual property, employee details or information entrusted by third parties.

LO 3, AC 3.1