Cima pass4test e1 Premium Exam Questions by Elise q147 vce pdf

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Exam Name:	Managing Finance in a Digital World
Exam Code:	E1 Dumps
Vendor:	CIMA	Certification:	CIMA Operational
Questions:	336 Q&A's	Shared By:	elise

Question 28

Bright Idea Co. specialises in manufacturing light bulb filaments. It is considering outsourcing some of it activities in order to reduce costs and improve customer service.

Which of the following is an example of asset specificity that is likely to be an important consideration in their decision?

Options:

An R&D manager who has been in the business for 18 years and has specialist knowledge of the formulations.

A building that has been designed specifically for manufacturing light bulb filaments.

High tech and expensive filling machines in the factory.

A sales director who is well known and popular throughout the industry.

Discussion

Question 29

AB Company has recently produced a very successful brand of washing powder which has achieved high market growth and a high market share. According to the Boston Consulting Group (BCG) matrix what is the product's next stage of development?

Options:

Cash cow

Star

Question mark

Dog

Discussion

Question 30

When considering companies which focus on more than just commercial issues, which TWO of the following would be associated as a key element of a corporate social responsibility (CSR) strategy?

Options:

Ethical

Community

Share price

Sales volume

Profitability

Discussion

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Question 31

Which THREE of the following features are likely to indicate that an organisation is following the marketing concept as a business philosophy?

Options:

Market research

Marketing as a management process

Customer satisfaction surveys

Competitive pricing policies

Production cost controls and regular process reviews

Imaginative promotional campaigns

Discussion

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