Cima examstrust cima E1 Online Access by Nancie q147 vce pdf

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Exam Name:	Managing Finance in a Digital World
Exam Code:	E1 Dumps
Vendor:	CIMA	Certification:	CIMA Operational
Questions:	336 Q&A's	Shared By:	nancie

Question 12

A facilities management company sells to local councils.

Which THREE of the following are appropriate methods of marketing?

Options:

Personal selling

Exhibitions

Technical seminars

Celebrity endorsements

Newspaper adverts

Social media

Discussion

Question 13

Y Company is an online retailer of sportswear. It has software that monitors customers' search history.

On a weekly basis, the software automatically generates emails that are sent to specific customers offering special offers based on the items that the customer searched for, but didn't purchase, during the previous week.

Which of the following areas of marketing is this process assisting?

Options:

Pricing

Segmentation

Place

Targeting

Discussion

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Question 14

XYT company is planning to update its IT and have asked the finance function to assist by establishing suitable key performance indicators (KP1). Which of the following is an example of a suitable KPI for strategic activities'?

Options:

Ticket response rates for IT issues sent to IT support

IT function as an 'enabling' factor in the market place

IT spend per employee

IT utilisation

Discussion

Question 15

Place the following categories typically found in a 'person specification' next to each job holder's requirements.

Questions 15