Salesforce Updated Marketing-Cloud-Developer Exam Questions and Answers by duaa

To ensure that clicks are tracked for a dynamic link created using AMPscript, the developer should wrap the link variable in aRedirectTofunction and include an alias attribute for tracking purposes.

• RedirectTo Function: This function helps ensure that the link click is properly tracked by Salesforce Marketing Cloud (SFMC). The function takes a URL and ensures that tracking parameters are appended correctly.

%%[ SET @dynamicLink = "http://example.com/?id=" + AttributeValue("SubscriberID") ]%% Click Here

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To execute daily reports on all subscriber activity without impacting send performance, the best practice is tocopy new Send Log records to an Archive data extension, then run reports from the Archive data extension (C). This approach ensures that the reporting activity does not interfere with the performance of ongoing send operations.

References:

• Salesforce Marketing Cloud Send Log Best Practices
• Data Extension Best Practices

To select a subset of records that contain a phone number, the field that ensures the phone number is valid and non-blank should be used.

• ValidPhone Field: TheValidPhonefield is a formula field that evaluates to 'true' if the phone number is valid. This ensures that only records with a valid phone number are included in the synchronization.