Salesforce Updated Marketing-Cloud-Administrator Exam Questions and Answers by hassan

Run Once schedule type and Winner evaluation are two settings that should be selected before the admin can configure the Holdback percentage. Path Optimizer is a feature that allows marketers to test different paths in a journey and select a winner based on a specific metric. To use Path Optimizer, the admin needs to select a schedule type of Run Once, which means the journey will run only once for a single batch of contacts. The admin also needs to select a winner evaluation, which determines how long the test will run and how the winner will be chosen. After selecting these settings, the admin can configure the Holdback percentage, which is the percentage of contacts that will not enter any path until a winner is selected

 Send classifications require defining a sender profile and a delivery profile. A sender profile defines the From Name, From Email, and Reply Email for an email send. A delivery profile defines the IP address, domain, and header and footer information for an email send. Defining a subscriber-specific From Name and custom Reply Mail Management are not necessary for creating send classifications.

 Installed Packages is where their Marketing Cloud admin should set up permissions to allow REST authentication. Installed Packages are containers that hold API integrations, components, and permissions in Marketing Cloud. To use the REST API for an external application, the admin needs to create an installed package and configure the API integration settings, such as authentication method, scope, and redirect URI. The admin also needs to assign permissions to the installed package to grant access to specific Marketing Cloud features and data