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Salesforce Updated Marketing-Cloud-Administrator Exam Questions and Answers by gaia

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Salesforce Marketing-Cloud-Administrator Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Administrator
Exam Code: Marketing-Cloud-Administrator Dumps
Vendor: Salesforce Certification: Marketers
Questions: 163 Q&A's Shared By: gaia
Question 32

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).

Which two responses articulate proper IP warming? Choose 2 answers

Options:

A.

IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.

B.

IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.

C.

IP ramp -up can be bypassed, given their historical lack of deliverability issues.

D.

IP ramp -up is important to establish a positive sender reputation.

Discussion
Question 33

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.

What location and activity would allow the Marketing Cloud admin to complete this request?

Options:

A.

Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.

B.

Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

C.

Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.

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Question 34

Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.

How should the rest of the business units be organized?

Options:

A.

Create child business units for each brand and nest another level of child business units for GEOs.

B.

Create and apply folders with naming conventions in the current account to keep track of brand assets.

C.

Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

D.

Create one child business unit for the other brands to share but apply folders and naming conventions.

Discussion
Question 35

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud

Connect.

Which subscriber key should be used to search for the contact in All Subscribers?

Options:

A.

15-digit contact ID

B.

Numeric Subscriber ID

C.

18-digit Contact ID

D.

Email Address

Discussion
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