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Salesforce Marketing-Cloud-Administrator Exam Topics, Blueprint and Syllabus

Salesforce Certified Marketing Cloud Administrator (SP23)

Last Update May 10, 2024
Total Questions : 164

Our Marketers Marketing-Cloud-Administrator exam questions and answers cover all the topics of the latest Salesforce Certified Marketing Cloud Administrator (SP23) exam, See the topics listed below. We also provide Salesforce Marketing-Cloud-Administrator exam dumps with accurate exam content to help you prepare for the exam quickly and easily. Additionally, we offer a range of Salesforce Marketing-Cloud-Administrator resources to help you understand the topics covered in the exam, such as Marketers video tutorials, Marketing-Cloud-Administrator study guides, and Marketing-Cloud-Administrator practice exams. With these resources, you can develop a better understanding of the topics covered in the exam and be better prepared for success.

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Salesforce Marketing-Cloud-Administrator Exam Overview :

Exam Name Salesforce Certified Marketing Cloud Administrator (SP23)
Exam Code Marketing-Cloud-Administrator
Actual Exam Duration The duration of the Salesforce Marketing-Cloud-Administrator exam is 105 minutes.
Expected no. of Questions in Actual Exam 60
What exam is all about Salesforce Marketing-Cloud-Administrator exam is designed to test the knowledge and skills of individuals in the field of Salesforce Marketing Cloud. The exam covers various topics such as email marketing, mobile marketing, social media marketing, advertising, data management, and analytics. The exam is intended for individuals who are responsible for managing and implementing marketing campaigns using Salesforce Marketing Cloud. The exam consists of multiple-choice questions and is timed for 105 minutes. Passing the exam requires a score of 65% or higher.
Passing Score required The passing score required in the Salesforce Marketing-Cloud-Administrator exam is 65%. This means that you need to answer at least 39 out of 60 questions correctly to pass the exam. It is recommended that you aim for a higher score to demonstrate your proficiency in the subject matter.
Competency Level required I don't have personal experience or knowledge about the competency level required for Salesforce Marketing-Cloud-Administrator Exam. However, based on the official Salesforce website, the Marketing-Cloud-Administrator Exam is designed for individuals who have experience with the Salesforce Marketing Cloud and can demonstrate their knowledge and skills in administering and configuring the platform. The exam covers topics such as data management, email marketing, automation, reporting, and analytics. To pass the exam, candidates must have a deep understanding of the Marketing Cloud platform and be able to apply their knowledge to real-world scenarios. It is recommended that candidates have at least six months of experience working with the Marketing Cloud before attempting the exam.
Questions Format The Salesforce Marketing-Cloud-Administrator exam consists of multiple-choice questions. The exam contains 60 questions, and the candidate has 105 minutes to complete it. The questions are designed to test the candidate's knowledge of various topics related to Salesforce Marketing Cloud, including email marketing, mobile marketing, social media marketing, and data management. The questions are designed to be challenging and require a thorough understanding of the subject matter. The exam is computer-based and can be taken at a testing center or online.
Delivery of Exam The Salesforce Marketing-Cloud-Administrator exam is a computer-based exam that is delivered online through the Salesforce certification portal. It consists of multiple-choice questions and is timed for 105 minutes. The exam is designed to test the candidate's knowledge and skills in various areas of Salesforce Marketing Cloud administration, including email marketing, mobile marketing, social media marketing, and data management. The exam is available in English and costs $200 USD per attempt.
Language offered The Salesforce Marketing-Cloud-Administrator exam is offered in English language only.
Cost of exam I do not have access to the current pricing information for Salesforce Marketing-Cloud-Administrator Exam. However, you can visit the official Salesforce website or contact their customer support for the latest pricing information.
Target Audience The target audience for Salesforce Marketing-Cloud-Administrator certification includes professionals who are responsible for managing and implementing marketing campaigns using Salesforce Marketing Cloud. This includes: 1. Marketing Managers: Marketing managers who are responsible for creating and executing marketing campaigns using Salesforce Marketing Cloud. 2. Marketing Automation Specialists: Marketing automation specialists who are responsible for configuring and managing marketing automation tools within Salesforce Marketing Cloud. 3. Salesforce Administrators: Salesforce administrators who are responsible for managing and configuring Salesforce Marketing Cloud. 4. Digital Marketing Professionals: Digital marketing professionals who are responsible for creating and executing digital marketing campaigns using Salesforce Marketing Cloud. 5. CRM Managers: CRM managers who are responsible for managing customer data and using Salesforce Marketing Cloud to create targeted marketing campaigns. 6. Sales and Marketing Operations Professionals: Sales and marketing operations professionals who are responsible for managing the sales and marketing processes within Salesforce Marketing Cloud. 7. IT Professionals: IT professionals who are responsible for managing the technical aspects of Salesforce Marketing Cloud, including integration with other systems and data management.
Average Salary in Market I don't have access to current market data. However, according to Payscale, the average salary for a Salesforce Marketing Cloud Administrator in the United States is around $77,000 per year. However, this can vary depending on factors such as location, experience, and company size.
Testing Provider I do not have the ability to provide the Salesforce Marketing-Cloud-Administrator exam for testing. However, you can visit the official Salesforce website to register for the exam and find authorized training providers who can help you prepare for the exam.
Recommended Experience I don't have personal experience, but based on the information available, the recommended experience for Salesforce Marketing-Cloud-Administrator exam includes: 1. Basic knowledge of Salesforce CRM and Marketing Cloud 2. Experience in configuring and managing Marketing Cloud features such as email marketing, mobile messaging, social media, and advertising 3. Understanding of data management and segmentation in Marketing Cloud 4. Knowledge of Marketing Cloud reporting and analytics 5. Familiarity with Marketing Cloud integrations with other systems and platforms 6. Experience in creating and managing Marketing Cloud user accounts and permissions 7. Understanding of Marketing Cloud automation and journey builder 8. Knowledge of Marketing Cloud best practices and industry standards.
Prerequisite I do not have personal experience or knowledge, but according to Salesforce, the prerequisites for the Marketing-Cloud-Administrator exam are: 1. Basic knowledge of marketing concepts and strategies 2. Understanding of Salesforce CRM and its features 3. Familiarity with Marketing Cloud functionalities and tools 4. Experience in configuring and managing Marketing Cloud applications 5. Knowledge of data management and segmentation techniques 6. Understanding of email marketing best practices and regulations 7. Familiarity with automation and personalization techniques 8. Experience in creating and managing campaigns in Marketing Cloud 9. Knowledge of reporting and analytics in Marketing Cloud 10. Familiarity with integration options and APIs in Marketing Cloud.
Retirement (If Applicable) Salesforce usually provides advance notice of any exam retirements and recommends candidates to complete the exam before the retirement date. It is recommended to check the Salesforce website or contact their support team for the latest information on exam retirements.
Certification Track (RoadMap): The certification track or roadmap for the Salesforce Marketing-Cloud-Administrator exam includes the following steps: 1. Salesforce Certified Marketing Cloud Email Specialist: This certification validates your knowledge and skills in email marketing best practices, email message design, subscriber and data management, and email automation. 2. Salesforce Certified Marketing Cloud Administrator: This certification validates your knowledge and skills in configuring and managing Marketing Cloud, including data management, segmentation, automation, and reporting. 3. Salesforce Certified Marketing Cloud Consultant: This certification validates your knowledge and skills in designing and implementing Marketing Cloud solutions, including data modeling, campaign management, and integration with other systems. To become a Salesforce Certified Marketing-Cloud-Administrator, you need to pass the Salesforce Certified Marketing Cloud Administrator exam. However, it is recommended to first obtain the Salesforce Certified Marketing Cloud Email Specialist certification before pursuing the Marketing-Cloud-Administrator certification.
Official Information https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Administrator-Exam-Guide
See Expected Questions Salesforce Marketing-Cloud-Administrator Expected Questions in Actual Exam
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Salesforce Marketing-Cloud-Administrator Exam Topics :

Section Weight Objectives
Digital Marketing Proficiency: 13%
Subscriber Data Management: 18%
Setup: 38%
Channel Management: 16%
Maintenance: 15%