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Media Buying Professional Facebook Certified media buying professional

Facebook Certified media buying professional

Last Update Jul 18, 2024
Total Questions : 150

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Questions 4

You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.

How is a landing page view different from a custom conversion?

(Select all that apply)

Choose ALL answers that apply.

Options:

A.  

Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

B.  

Uses the ContentView event, so it's available as part of the Facebook pixel base code

C.  

Uses the PageView event, so it's available as part of the Facebook pixel base code

D.  

Can occur multiple times per link click / view

E.  

Has a fixed long 45 days attribution window

Discussion 0
Questions 5

You finalize analyzing the customer base and found this additional information:

- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.

- They are tech-savvy and primarily use iPhones to make online purchases.

- 2/3 of the customer base is from Los Angeles.

- 75% of women from the current customer base make on average one online purchase for apparel a month.

Knowing this information, what strategies would you do next?

Select all that apply.

Choose ALL answers that apply.

Options:

A.  

Build a new core/saved audience based on married women who are interested in high-end fashion brands.

B.  

Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

C.  

You should invest more than 50% of your budget in Los Angeles.

D.  

Run conversion ads to the website for the new product launch to women.

Discussion 0
Questions 6

What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?

Select all that apply.

Choose ALL answers that apply.

Options:

A.  

You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

B.  

You should see who from that customer base is also connected to your client's fan page.

C.  

You should go into location and see where current customers are really from.

D.  

You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

Discussion 0
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Questions 7

A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.

Which troubleshooting task should be used to fix the problem?

Choose only ONE best answer.

Options:

A.  

You should unpublish the post and re-publish it as an ad.

B.  

You should make sure the campaign has not ended.

C.  

Create a new campaign with video view as the campaign objective.

Discussion 0

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