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Facebook Updated 410-101 Exam Questions and Answers by elisei

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Facebook 410-101 Exam Overview :

Exam Name: Facebook Certified media buying professional
Exam Code: 410-101 Dumps
Vendor: Facebook Certification: Media Buying Professional
Questions: 150 Q&A's Shared By: elisei
Question 12

What are some reasons you want to optimize for landing page view and not clicks or conversions?

Select all that apply

Choose ALL answers that apply.

Options:

A.

A website can take too long to load

B.

A person clicks on an ad accidentally and closes the window before it opens

C.

Your goal is to get more conversions

D.

You are not generating at least 50 conversion events per week

Discussion
Question 13

Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.

What can you do to fix this issue?

(Select two that apply)

Choose ALL answers that apply.

Options:

A.

You need to associate the client's website pixel with the product catalog in the Ad Account.

B.

You need to associate the client's website pixel with the product catalog in the Business Manager.

C.

You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.

D.

You need to create a new pixel and re-upload the product catalog.

E.

You should run remarketing campaigns without the Facebook pixel.

Discussion
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Question 14

Your client wants to launch a new mobile application for their online store.

Their primary product is the "PhotoSnap."

With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.

The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.

Which Facebook tools should they use on their mobile app?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

Comments

B.

Facebook Analytics for Apps

C.

Account Kit

D.

Facebook Login

E.

Stories

Discussion
Question 15

Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.

They are concerned that their video is not shown on gambling websites or dating applications.

What are four recommendations you would suggest to your client?

Choose ALL answers that apply.

Options:

A.

Switch the video aspect ratio from 1:1 to 16:9 for best delivery.

B.

Shorten the video length to 20 seconds in order to run on both placements.

C.

Shorten the video length to 15 seconds in order to run both placements.

D.

Select reach objective to optimize delivery.

E.

Select video views objective in order to run on both placements.

F.

Make sure video has sound

Discussion
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