Facebook surepassexam free 410-101 Questions Attempt by Zaviyar q90 vce pdf

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Facebook 410-101 Exam Overview :

Exam Name:	Facebook Certified media buying professional
Exam Code:	410-101 Dumps
Vendor:	Facebook	Certification:	Media Buying Professional
Questions:	150 Q&A's	Shared By:	zaviyar

Question 20

Select all marketing strategies that you would suggest for the smartwatch launch.

Choose ALL answers that apply.

Options:

Use conversion ads to the checkout page for new audiences.

Use attention-grabbing video ads on Instagram to new audiences.

Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

Create app install campaigns for people who have visited the website.

Create app install campaigns for people who have finalized a purchase for the following 15 days.

Discussion

Question 21

You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.

Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.

After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?

(Select all that apply)

Choose ALL answers that apply.

Options:

You turn off Ad #1

You should delete all ad sets and have leave just one.

You should use budget optimization for your campaign.

You should decrease your budget to $3,000

You should switch your campaign objective from post interaction to brand awareness.

You should switch the budget from ad #4 to ad #2.

You should increase the budget from ad #5

Discussion

Question 22

Estimated Ad Recall Lift is shown in the Results Manager for which objectives?

Choose ALL answers that apply.

Options:

Brand Awareness

Video Views

Store Visits

Post Engagement

Conversions

Discussion

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