SAP Updated C_C4H22_2411 Exam Questions and Answers by indy

To create a segment of low spenders for a lifecycle program, you need a tool that provides both a visual breakdown of buyer status (e.g., spending behavior) and segmentation capabilities:

Option C (Analytics > Customer Lifecycle):Correct. The Customer Lifecycle dashboard in SAP Emarsys provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on purchase data from Smart Insight. It also allows you to create segments directly from this view.

Option A:Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating segments.

Option B:Incorrect. Combined Segments is for building segments but lacks the visual buyer status breakdown.

Option D:Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or direct segment creation.The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.References:SAP Emarsys Help Portal - "Customer Lifecycle" (https://help.emarsys.com/ ).

Smart Insight filtering in SAP Emarsys includes:

Option A:Correct. Attribution channel (e.g., email, push) is a filter for purchase sources.

Option C:Correct. Email campaign name allows filtering by specific campaigns.

Option D:Correct. Price amount enables filtering by order value ranges.

Option B:Incorrect. Expired Coupon is not a standard Smart Insight filter.

Option E:Incorrect. External ID filters contacts, not Smart Insight purchase data directly.The SAP Emarsys Help Portal under "Smart Insight" lists these filters.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/ ).

In SAP Emarsys, user roles define access levels:

Option C (BI Administrator):Correct. The BI (Business Intelligence) Administrator role is specifically designed to provide access to Smart Insight, which includes advanced analytics and reporting features like revenue and customer lifecycle data.

Option A:Incorrect. Account Owner has full access but is typically reserved for the primary owner, not a new admin.

Option B:Incorrect. Administrator has general access but lacks specific Smart Insight permissions unless customized.

Option D:Incorrect. Operator is a limited role for basic tasks, not analytics access.The SAP Emarsys Help Portal under "User Management" details the BI Administrator role for Smart Insight.References:SAP Emarsys Help Portal - "User Management" (https://help.emarsys.com/ ).

Web Recommender widgets in SAP Emarsys enhance product pages:

Option B (Also-Bought widget):Correct. Shows items frequently purchased together, ideal for cross-sell on product pages.

Option C (Related widget):Correct. Displays similar or complementary items, supporting up-sell and cross-sell.

Option A:Incorrect. Personal widgets are broader and not product-page-specific.

Option D:Incorrect. Search widgets are for search result pages, not product pages.The SAP Emarsys Help Portal under "Web Recommendations" recommends these for product pages.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/ ).