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Salesforce Updated B2C-Solution-Architect Exam Questions and Answers by edwin

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Salesforce B2C-Solution-Architect Exam Overview :

Exam Name: Salesforce Certified B2C Solution Architect
Exam Code: B2C-Solution-Architect Dumps
Vendor: Salesforce Certification: Architect Exams
Questions: 152 Q&A's Shared By: edwin
Question 24

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?

Choose 2 answers

Options:

A.

Use SMS as a channel due to its significantly higher engagement rate as compared to email

B.

Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

C.

Use CRM Analytics to analyze customer engagement history over the last 24 months

D.

Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder

Discussion
Question 25

Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customers may have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.

What are three justifications for using Salesforce Connect in this solution?

Choose 3 answers

Options:

A.

Accessing external data using workflows and triggers

B.

Need access to all external data in near real-time

C.

Integrating external data without writing custom code

D.

The external data is changing frequently

E.

Need real-time access to a small fraction of external data

Discussion
Question 26

An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.

Which integration and data storage architecture should a Solution Architect recommend to support this goal?

Options:

A.

Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.

B.

Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.

C.

Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.

D.

Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.

Discussion
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Question 27

Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the

Marketing Cloud account. NTO aims fora personalization of the customer journey with up-to-date Information and using dynamic

content from multiple sources.

How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?

Options:

A.

Utilize Synchronized Data Sources within Marketing Cloud.

B.

Implement a custom integration between Marketing Cloud and the Customer Success Platform.

C.

Install and configure Distributed Marketing to make content accessible.

D.

Use Marketing Cloud Connect to fetch the expected data using APIs at send time.

Discussion
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