Cima certkiller cima Strategic Level E3 Syllabus Exam Questions Answers by Damir q252 vce pdf

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Exam Name:	Strategic Management
Exam Code:	E3 Dumps
Vendor:	CIMA	Certification:	CIMA Strategic level
Questions:	280 Q&A's	Shared By:	damir

Question 12

VWX manufactures and sells a wide range of products. All these products utilise lenses and digital imaging technologies. VWX is considering how to manage its product portfolio.

Management is concerned about two product ranges in particular: cameras and home projectors.

VWX's cameras are Single Lens Reflex (SLR) cameras featuring interchangeable lenses and provide detailed, high quality images of objects both at very close range and at considerable distances. VWX has the largest share of the camera market but the market sales are falling as people increasingly use their mobile phone handsets to take and share photographs.

VWX has a small share of the home projector market. As a consequence the range is loss making. The home projectors are used to show photographs or films on large wall-sized formats. There is a growing trend for customers to buy home projectors to connect to mobile phones, tablets and games consoles to project the content into a larger image and in order to share it.

Which THREE of the following product management strategies should VWX adopt?

Options:

Cancel or postpone further investment spending on developing new SLR cameras.

Use marketing expenditure to try to make the camera brand to appeal to professional photographers.

Invest in promotional campaigns to encourage people to view and share content using a VWX home projector.

Invest in promotional campaigns intended to convince the general public of the superiority of SLR camera pictures over the images from mobile phone handsets.

Cut promotional expenditure on home projectors to seek to restore the profitability of the range.

Discussion

Question 13

The Chief Executive Officer (CEO) of Company Y has recently attended a series of presentations on the six key roles that the World Economic Forum (WEF) recommend organisations fulfil in order to succeed in the digital age.

The CEO is particularly interested in changing the focus of Y from a five year, to a one year planning cycle, with more focus on experimentation and less focus on long-term planning.

Which of the six roles suggested by the WEF is the CEO particularly interested in?

Options:

Strategic planner

Driver of information-based business models

Operational excellence driver

Innovation promoter

Discussion

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Question 14

AB uses Johnson, Scholes and Whittington's criteria of 'Feasibility and Acceptability' to evaluate potential strategies. AB has begun a project to re-engineer its best selling product.

Apply the appropriate criterion to each of the questions below:

Questions 14