Scaled Agile Updated SAFe-APM Exam Questions and Answers by emil

Segment 1 is the better choice for the next 12 months, because it aligns with the company’s growth strategy to sell to larger organizations, and it offers a higher potential value and lower competitive intensity than segment 2. Segment 1 consists of very large companies that have a need for the new application, but are dissatisfied with the current solutions offered by the large enterprise application vendors. This indicates a market opportunity for the company to provide a better integrated and more satisfying solution that can meet the needs and expectations of these customers. Segment 2, on the other hand, consists of small businesses that are already well-served by the company and its competitors, and may not have a strong demand or willingness to pay for the new application. Therefore, segment 2 offers a lower value and higher competitive intensity than segment 1.

References:

• Market Segmentation: Definition, Types, Benefits, & Best Practices: This article from Qualtrics XM provides an overview of market segmentation, and discusses the benefits and best practices of market segmentation for businesses. It also provides some examples and tips on how to segment markets effectively.
• Market Segmentation: Definition, Example, Types, Benefits - Investopedia: This article from Investopedia explains the concept and purpose of market segmentation, and describes the four primary types of market segmentation: demographic, geographic, psychographic, and behavioral.
• Market Segmentation: Definition, Criteria and Other Details: This article from Your Article Library provides a comprehensive guide on market segmentation, including its definition, criteria, process, levels, and bases. It also discusses the advantages and limitations of market segmentation.

Retainment is the category of a new feature that aims to keep existing customers loyal and satisfied with the product or service, and prevent them from switching to competitors or alternatives. Retainment features can include loyalty programs, referral incentives, customer feedback mechanisms, personalized offers, and improved customer service. Retainment features can help the business reduce customer churn, increase customer lifetime value, and enhance customer advocacy.

References:

• Feature Categories: This article from the Scaled Agile Framework explains the concept and purpose of feature categories, and how they can help product teams prioritize and communicate the value of features. It also describes the four main feature categories: new business, up-sell, operational efficiency, and retainment.
• How to Stop Losing Customers: 6 Proven Ways | Pressfarm: This article from Pressfarm provides some practical tips and examples of how to stop losing customers and increase customer retention, such as staying connected, offering excellent customer experience, and providing value-added services.

According to the SAFe® Agile Product Management APM (6.0) documents and learning resources, the Product Manager is responsible for defining and communicating the product vision and roadmap to the Agile Release Train (ART) during PI Planning. The product vision describes the future state of the product and the value it will deliver to the customers and the enterprise. The roadmap outlines the features and enablers that will realize the vision over time. The Product Manager also presents the top 10 features for the upcoming Program Increment (PI) and their priorities based on the Weighted Shortest Job First (WSJF) method.

References:

• Agile Product Management - Scaled Agile Framework
• Product and Solution Management - Scaled Agile Framework
• PI Planning - Scaled Agile Framework
• WSJF - Scaled Agile Framework

According to the Scaled Agile Framework, the Portfolio Backlog contains the highest-level portfolio epics, which are large, cross-cutting initiatives that require analysis, approval, and funding by the Lean Portfolio Management (LPM) team1. The ART Backlog contains the features, which are services provided by the system that fulfill stakeholder needs2. Features are derived from epics and are typically implemented by one Agile Release Train (ART) within one Program Increment (PI)3. Therefore, Request 1, which is an incremental innovation that can be done by one ART in one PI, should be added to the ART Backlog as a Feature. Request 2, which is a major opportunity impacting multiple stages of the Value Stream and requiring the participation of two ARTs over multiple PIs, should be added to the Portfolio Backlog as an Epic.

References:

• Portfolio Backlog: This article from the Scaled Agile Framework explains the purpose, structure, and content of the Portfolio Backlog, and how it is managed by the LPM team using the Portfolio Kanban system.
• Features: This article from the Scaled Agile Framework defines the concept of features, their attributes, and their relationship with epics and stories.
• ART Backlog: This article from the Scaled Agile Framework describes the role, composition, and management of the ART Backlog, and how it supports the PI Planning process.