Pegasystems Updated PEGACPDS88V1 Exam Questions and Answers by lockie

When implementing a Next-Best-Action project, the recommended first step is to define Issue and Group hierarchy, which are used to organize and categorize propositions based on business objectives and customer needs. This step helps to align the project with the business vision and goals. References: https://academy.pega.com/module/one-one-customer-engagement/topic/next-best-action-designer

To comply with the new business rule of showing a proactive retention offer to high churn risk customers, you should modify the Retention issue.

A prediction helps in proactive retention by predicting the customer’s churn risk. A prediction is an estimate of the likelihood of a future outcome based on historical data and statistical models. A prediction can help identify customers who are at risk of leaving and target them with appropriate actions to retain them. References: https://community.pega.com/sites/default/files/help_v82/procomhelpmain.htm#decisioning-/decisioning-strategies-/decisioning-strategies-proactive-retention/main.htm