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Oracle Responsys Marketing Platform Cloud Service Oracle Responsys Marketing Platform 2022 Implementation Professional

Oracle Responsys Marketing Platform 2022 Implementation Professional

Last Update Feb 22, 2024
Total Questions : 70

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Questions 4

Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

Options:

A.  

Live Date - August 1, 2016

B.  

Interval Date = August 1, 2016 plus one day

C.  

Sent Date = August 1, 2016

D.  

Event Date = August 1, 2016

E.  

Sent Date = August 1 to August 2, 2016

Discussion 0
Questions 5

The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.

As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?

Options:

A.  

Create the custom report and schedule it to be sent by email to the executive team every single day.

B.  

Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.

C.  

Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.

D.  

You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.

Discussion 0
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Questions 6

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.

Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

Options:

A.  

Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

B.  

The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

C.  

The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

D.  

The purchase transaction is attributed to both email campaigns.

Discussion 0
Questions 7

There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.

Where should you configure this specification?

Options:

A.  

In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.

B.  

In the export wizards, under the Source section, select the option "Comma delimited".

C.  

In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.

D.  

In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.

Discussion 0

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