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Adobe Marketo Engage Adobe Marketo Engage Business Practitioner Expert

Adobe Marketo Engage Business Practitioner Expert

Last Update May 4, 2024
Total Questions : 50

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Questions 4

A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".

What best practice steps must be taken when embarking on developing such a process?

Options:

A.  

Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.

B.  

Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab

C.  

Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.

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Questions 5

The Acme Case Study program contains the following assets and campaigns:

Questions 5

The A - Downloaded smart campaign contains the following trigger:

Questions 5

The A - Downloaded smart campaign contains the following flow steps:

Questions 5

A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

Options:

A.  

The Change Program Status flow step sets program membership and thus sets It as the acquisition program.

B.  

The program contains no mechanism to set the acquisition program for the person.

C.  

The Content Form is local to this program, so the program is automatically set as the acquisition program.

Discussion 0
Questions 6

David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

Options:

A.  

Registration Source Type

B.  

Person Source

C.  

Acquisition Program

D.  

Original Source Type

Discussion 0
Questions 7

Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

Options:

A.  

Salesforce

B.  

Zoho

C.  

Microsoft Dynamics

D.  

Freshworks CRM (Formerly Freshsales)

Discussion 0
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