| Exam Name: | Facebook Certified Marketing Science Professional | ||
| Exam Code: | 200-101 Dumps | ||
| Vendor: | Certification: | Marketing Science Professional | |
| Questions: | 60 Q&A's | Shared By: | alyssia |
An advertiser wants to know whether campaign strategy A had significantly different performance than campaign strategy B in terms of additional sales. The campaigns both ran at the same time against mutually exclusive portions of the advertiser's customer base.
What is the null hypothesis of the test design?
Anonline retailer knows their incremental effect from Facebook ads from their previous Conversion Lift test. They want an always-on attribution solution that allows them to allocate its budget across publishers on an ongoing basis. The challenge is identifying a model that is as close to their true business value as possible.
Refer to the following results:
Which Attribution model should the retailer choose?
TESTED 25 Feb 2026
