Expert Answers to Salesforce Exam MC-101 Questions

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Marketers Salesforce Certified Marketing Cloud Engagement Foundations

Salesforce Certified Marketing Cloud Engagement Foundations

Last Update Nov 20, 2025
Total Questions : 122

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Questions 2

The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio.

Which entry source should an associate use for the journey?

Options:

Audience

Salesforce Data Entry Event

Data Extension

Discussion 0

Questions 3

Northern Trail Outfitters is configuring its large “Holidays in July” sale and needs to control the anticipated large volume of web traffic.

Which email delivery setting helps control volume to meet these needs?

Options:

Transactional Send Classification

Prebuild Burst Sending

Send Throttling

Discussion 0

Questions 4

Management at Cloud Kicks (CK) requests a campaign to grow its audience base. CK needs to ensure the captured emails are sent to the intended and confirmed recipients worldwide.

What should the associate use to satisfy the request?

Options:

Service calls opt-in

Single opt-in

Double opt-in

Discussion 0

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Questions 5

The marketing manager at Cloud Kicks would like a report on the return on investment (ROI) across a series of marketing campaigns.

The ROI is being calculated using metrics stored on custom data extensions.

Which functionality should be used?

Options:

Tracking Reports

Intelligence Reports

Journey Analytics Dashboard

Discussion 0

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