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Accredited Professional Marketing Cloud Intelligence Accredited Professional Exam

Marketing Cloud Intelligence Accredited Professional Exam

Last Update Dec 13, 2024
Total Questions : 61

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Questions 2

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

Questions 2

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” + Generic Entity Key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

Options:

A.  

Registered

B.  

Interest & Registered

C.  

Confirmed Interest & Registered

D.  

Interest

E.  

Confirmed Interest

Discussion 0
Questions 3

A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data

follows a naming convention as shown below:

Facebook Ads Naming Convention - Campaign Name:

Camp|D_CampName#Market_Objective#TargetAge_TargetGender

Twitter Ads Naming Convention - Media Buy Name:

Market|TargetAge|Objective|OrderID

' Google Ads Naming Convention - Media Buy Name:

Buying Type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization ‘Center.

In addition to the previous details, the client provides the following data sample:

Questions 3

Questions 3

Logic specification:

If a value is not present in the Validation List, return “Not Valid”

If a value is not present in the Classification File, return “Unclassified”.

If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

Questions 3

B)

Questions 3

C)

Questions 3

D)

Questions 3

Options:

A.  

Option A

B.  

Option B

C.  

Option C

D.  

Option D

Discussion 0
Questions 4

A client provides the following three files:

File A:

Questions 4

File B:

Questions 4

File C:

Questions 4

File A was uploaded using the Ads data stream type.

The client would like to create this view (data from Files B & C) in Datorama:

Questions 4

Which proposed solution would cause a false connection between the two files?

Options:

A.  

Custom classification

B.  

Data Classification

C.  

VLOOKUP in Data Stream B. Vlookup will return “Day” and “Installs”

D.  

VLOOKUP in Data Stream C. Vlookup will return "MB Name”

Discussion 0
Questions 5

Your client provided the following sources:

Source 1:

Questions 5

Source 2:

Questions 5

Source 3:

Questions 5

As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from ‘Media Buy Name’ in source1

The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:

Questions 5

Which two options will meet the client’s requirement and enable the desired view?

Options:

A.  

Custom Classification: 1

Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name.

Source 2: ‘Product’ will be mapped to Custom Classification key and ‘Product Group’ to a Custom Classification level. Exam Timer

Source 3: ‘Product will be mapped to Custom Classification key. Came

B.  

Overarching Entities:

Source 1: custom classification key will be populated with the extraction of the Media Buy Name.

Source 2: ‘Product’ will be mapped to Product field and ‘Product Group’ to Product Name.

Source 3: ‘Product’ will be mapped to Product field.

C.  

Parent Child:

All sources will be uploaded to the same data stream type - Ads. The setup is the following:

Source 1: Media Buy Key —- Media Buy Key, extracted product value — Media Buy Attribute.

Source 2: Product — Media Buy Key, Product Group —- Media Buy Attribute.

Source 3: Product — Media Buy Key.

D.  

Harmonization Center:

Patterns from sources 1 and 3 generate harmonized dimension ‘Product’. Data Classification rule, using source 2, is applied on top of the harmonized dimension

Discussion 0
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