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Salesforce Updated Marketing-Cloud-Intelligence Exam Questions and Answers by wynter

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Salesforce Marketing-Cloud-Intelligence Exam Overview :

Exam Name: Salesforce Marketing Cloud Intelligence Accredited Professional Exam
Exam Code: Marketing-Cloud-Intelligence Dumps
Vendor: Salesforce Certification: Accredited Professional
Questions: 63 Q&A's Shared By: wynter
Question 12

A client's data consists of three data streams as follows:

Data Stream A:

Questions 12

Options:

A.

Update Attributes

B.

Inherit Attributes and Hierarchies

C.

Update Attributes and Hierarchies

D.

It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.

Discussion
Question 13

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

Questions 13

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” + Generic Entity Key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

Options:

A.

Registered

B.

Interest & Registered

C.

Confirmed Interest & Registered

D.

Interest

E.

Confirmed Interest

Discussion
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Question 14

Client has provided sample flies of their data from the following data sources:

Google Campaign Manager

Questions 14

Below are the requirements from the client and additional information:

• The sources are linked to each other by shared Media Buy names.

• In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

• The source of truth for cost is Google DV360.

As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Questions 14

Please note:

• All other measurements were mapped as well to the appropriate fields.

• No other mapping manipulations or formulas were implemented.

How many records will the merged table hold?

Options:

A.

4

B.

8

C.

3

D.

Depends on the Data Updates Permissions

Discussion
Question 15

A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data

follows a naming convention as shown below:

Facebook Ads Naming Convention - Campaign Name:

Camp|D_CampName#Market_Objective#TargetAge_TargetGender

Twitter Ads Naming Convention - Media Buy Name:

Market|TargetAge|Objective|OrderID

' Google Ads Naming Convention - Media Buy Name:

Buying Type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization ‘Center.

In addition to the previous details, the client provides the following data sample:

Questions 15

Questions 15

Logic specification:

If a value is not present in the Validation List, return “Not Valid”

If a value is not present in the Classification File, return “Unclassified”.

If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

Questions 15

B)

Questions 15

C)

Questions 15

D)

Questions 15

Options:

A.

Option A

B.

Option B

C.

Option C

D.

Option D

Discussion
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