WGU Updated Data-Driven-Decision-Making Exam Questions and Answers by jayce

Cluster analysisis an unsupervised learning technique used to group observations based on similarity. In data-driven decision making, it is commonly used formarket segmentation, allowing firms to identify distinct customer groups with similar preferences or behaviors.

For a new granola bar, cluster analysis helps determine which consumer segments exist, such as health-conscious buyers, convenience-focused consumers, or price-sensitive shoppers. This enables targeted marketing strategies and product positioning.

Understanding reasons for purchase requires survey or causal analysis, not clustering. Competitor benchmarking and trend analysis involve different analytical techniques.

Therefore, the correct answer isB, determining different segments or groups to target.

In linear regression, the equation y = mx + b is used to predict the value of the dependent variable based on the independent variable. In data-driven decision making, this equation represents the estimated relationship between advertising expenditure and sales revenue.

Here,xrepresents advertising spending,mis the slope (2), andbis the intercept ($25,000). Substituting the planned advertising expenditure of $20,000 into the equation gives:

y = 2(20,000) + 25,000

y = 40,000 + 25,000

y = 65,000

This result represents the expected sales revenue based on the regression model. The intercept indicates baseline sales when advertising spend is zero, while the slope shows the increase in sales for each additional dollar spent on advertising.

Therefore, the company should expect to generate$65,000in sales, making optionCthe correct answer.

In an experimental study,treatmentsare defined as the specific procedures or conditions applied to each subject or experimental unit. This is a fundamental concept in experimental design within data-driven decision making and inferential statistics.

Experimental units are the subjects or entities being studied, such as individuals, machines, or products. Responses are the measured outcomes observed after the treatment is applied. Inputs are factors or variables that may influence the experiment but are not the procedures themselves. Treatments, however, represent the deliberate interventions introduced by the researcher to study their effect on the response variable.

For example, in a pricing experiment, different price levels applied to customers would be considered treatments. In a manufacturing experiment, different machine settings would serve as treatments. By systematically varying treatments, analysts can determine causal relationships between variables.

Data-driven decision making relies on well-designed experiments to support valid conclusions. Clearly defining treatments ensures that the effects of specific actions can be isolated, measured, and analyzed accurately. Therefore, the correct answer isC, as treatments describe the procedures applied to each subject.

Sample size is critical for ensuring **statistical significance** because it determines whether results can be confidently generalized to a larger population. In data-driven decision making, larger and appropriately selected samples reduce sampling error and increase the reliability of statistical estimates.

When sample sizes are too small, observed effects may be due to random variation rather than true underlying patterns. Larger samples provide more precise estimates of population parameters and increase the power of hypothesis tests, making it easier to detect meaningful differences or relationships.

While increasing sample size does not eliminate researcher bias, prevent hypothesis misinterpretation, or remove the need for further analysis, it strengthens the validity of conclusions. Statistical significance depends on sample size, effect size, and variability, all of which influence confidence in results.

Therefore, the correct answer is **A**, as adequate sample sizes allow accurate conclusions to be confidently applied to larger populations.

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