Salesforce Updated Salesforce-Data-Cloud Exam Questions and Answers by keyaan

The app details page shows the status of the app, such as active, inactive, or error. The tenant specific endpoint is a unique URL that is generated for each app and used to send data to Data Cloud from the web or mobile SDK. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_web_mobile_app_connector.htm &type=5

Calculated Insights are predefined and calculated metrics that can help you build segments. Some of the benefits of Calculated Insights over Segmentation Operators are:

• Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage, which would require multiple steps and operators in segmentation.
• Calculated Insights can query engagement data greater than 2 years, while segmentation operators are limited to 2 years of engagement data.
• Calculated Insights are better suited for complex queries over multiple objects, such as joining data from different sources or aggregating data across different levels.

According to the Data Cloud documentation, when using two separate containers linked by an AND operator, the segment includes individuals who meet both conditions. In this case, the segment includes individuals who purchased at least one product with the color attribute equal to ‘red’, and also purchased at least one product with the primary product category attribute equal to ‘shoes’. The products do not have to be the same or in the same order line item.

Reducing the number of matching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. If there are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate. References: Identity Resolution Match Rules