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SAP C_C4H260_01 Exam Topics, Blueprint and Syllabus

SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

Last Update May 19, 2024
Total Questions : 89

Our SAP Certified Technology Associate C_C4H260_01 exam questions and answers cover all the topics of the latest SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation exam, See the topics listed below. We also provide SAP C_C4H260_01 exam dumps with accurate exam content to help you prepare for the exam quickly and easily. Additionally, we offer a range of SAP C_C4H260_01 resources to help you understand the topics covered in the exam, such as SAP Certified Technology Associate video tutorials, C_C4H260_01 study guides, and C_C4H260_01 practice exams. With these resources, you can develop a better understanding of the topics covered in the exam and be better prepared for success.

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SAP C_C4H260_01 Exam Overview :

Exam Name SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Exam Code C_C4H260_01
Actual Exam Duration The duration of the SAP C_C4H260_01 exam is 180 minutes (3 hours).
Expected no. of Questions in Actual Exam 80
What exam is all about SAP C_C4H260_01 is an exam that tests the knowledge and skills of candidates in the area of SAP Sales Cloud. It is designed to assess the candidate's ability to configure and implement SAP Sales Cloud solutions, including sales planning, lead and opportunity management, account and contact management, and sales analytics. The exam covers topics such as SAP Sales Cloud architecture, data modeling, integration, and security. Passing this exam is a prerequisite for obtaining the SAP Certified Application Associate - SAP Sales Cloud 1911 certification.
Passing Score required The passing score required in the SAP C_C4H260_01 exam is 65%. This means that you need to answer at least 65% of the questions correctly to pass the exam and earn your certification. It is important to note that the passing score may vary depending on the exam version and the specific requirements of your certification program. Therefore, it is recommended to check the official SAP website or consult with your training provider to confirm the passing score for your specific exam.
Competency Level required The SAP C_C4H260_01 exam is designed for individuals who have a good understanding of SAP Customer Experience solutions and their implementation. The competency level required for this exam is intermediate to advanced. To pass the exam, candidates should have a solid understanding of the following topics: - SAP Commerce Cloud architecture and deployment options - SAP Commerce Cloud data modeling and customization - SAP Commerce Cloud integration with other SAP solutions - SAP Marketing Cloud and its features - SAP Sales Cloud and its features - SAP Service Cloud and its features - SAP Customer Data Cloud and its features - SAP Customer Experience solutions implementation best practices Candidates should also have hands-on experience with SAP Customer Experience solutions and be able to apply their knowledge to real-world scenarios.
Questions Format The SAP C_C4H260_01 exam consists of multiple-choice questions.
Delivery of Exam The SAP C_C4H260_01 exam is an online proctored exam that can be taken from anywhere with a stable internet connection. The exam is delivered through the SAP Certification Hub and is available in English, Japanese, and Simplified Chinese languages. The exam consists of 80 multiple-choice questions and has a time limit of 180 minutes.
Language offered The SAP C_C4H260_01 exam is offered in English language only.
Cost of exam It is best to check with SAP or authorized training partners for the latest pricing information.
Target Audience The SAP C_C4H260_01 certification exam is designed for professionals who are involved in the implementation and customization of SAP Customer Experience solutions. The target audience for this exam includes: 1. SAP Customer Experience consultants 2. SAP CRM consultants 3. SAP Sales and Distribution (SD) consultants 4. SAP Marketing consultants 5. SAP Commerce Cloud consultants 6. SAP Cloud for Customer (C4C) consultants 7. SAP Hybris consultants 8. SAP Cloud Platform Integration consultants 9. SAP Cloud Platform Extension developers 10. SAP Cloud Platform API developers In addition, individuals who are interested in pursuing a career in SAP Customer Experience solutions can also take this exam to validate their knowledge and skills in this area.
Average Salary in Market The average salary for an SAP consultant with C_C4H260_01 certification is around $100,000 per year. However, the salary may vary depending on the location, experience, and job role.
Testing Provider You can visit the official SAP website or authorized training centers to register for the exam.
Recommended Experience The recommended experience for SAP C_C4H260_01 exam is as follows: 1. Basic knowledge of SAP Cloud for Customer solution and its functionalities. 2. Understanding of the sales and service processes in SAP Cloud for Customer. 3. Knowledge of the integration of SAP Cloud for Customer with other SAP solutions. 4. Familiarity with the SAP Cloud for Customer user interface and navigation. 5. Experience in configuring and customizing SAP Cloud for Customer. 6. Knowledge of the SAP Cloud for Customer data model and reporting capabilities. 7. Understanding of the SAP Cloud for Customer security model and authorization concepts. It is also recommended to have hands-on experience with SAP Cloud for Customer solution to prepare for the exam.
Prerequisite The prerequisite for the SAP C_C4H260_01 exam is to have a basic understanding of SAP Customer Experience solutions and their functionalities. It is recommended to have experience in implementing and configuring SAP Customer Experience solutions. Additionally, candidates should have knowledge of business processes related to sales, marketing, and customer service. It is also recommended to have completed the SAP C_C4H260_01 training course.
Retirement (If Applicable) It is recommended to check with SAP or their official website for the latest updates on exam retirements.
Certification Track (RoadMap): The certification track/roadmap for the SAP C_C4H260_01 exam is as follows: 1. SAP Certified Application Associate - SAP Marketing Cloud (C_C4H260_01) This certification validates that the candidate has the knowledge and skills required to implement and configure SAP Marketing Cloud. The exam covers topics such as marketing planning, segmentation, lead management, campaign management, and analytics. 2. SAP Certified Application Professional - SAP Marketing Cloud (C_C4H260_02) This certification validates that the candidate has advanced knowledge and skills required to implement and configure SAP Marketing Cloud. The exam covers topics such as advanced segmentation, advanced lead management, advanced campaign management, and advanced analytics. 3. SAP Certified Application Associate - SAP Customer Data Cloud (C_C4H320_02) This certification validates that the candidate has the knowledge and skills required to implement and configure SAP Customer Data Cloud. The exam covers topics such as customer registration, authentication, consent management, and profile management. 4. SAP Certified Application Associate - SAP Sales Cloud (C_C4H410_04) This certification validates that the candidate has the knowledge and skills required to implement and configure SAP Sales Cloud. The exam covers topics such as sales planning, opportunity management, account and contact management, and analytics. 5. SAP Certified Application Associate - SAP Service Cloud (C_C4H510_04) This certification validates that the candidate has the knowledge and skills required to implement and configure SAP Service Cloud. The exam covers topics such as service planning, incident management, service request management, and analytics. Overall, the certification track/roadmap for the SAP C_C4H260_01 exam focuses on validating the candidate's knowledge and skills in implementing and configuring SAP Marketing Cloud, as well as related SAP cloud solutions such as Customer Data Cloud, Sales Cloud, and Service Cloud.
Official Information https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/
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SAP C_C4H260_01 Exam Topics :

Section Weight Objectives
Campaign and Journey Orchestration > 12% Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns.
  • C4H260 (SAP MARKETING CLOUD 2002)

----- OR -----
  • SAP Help - Campaigns
Extensibility > 12% Explain varous extensibility options and ways to implement them
  • C4H260 (SAP MARKETING CLOUD 2002)

----- OR -----
  • Extensibility Guide
Integration and Data Upload > 12% Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management.
  • C4H260 (SAP MARKETING CLOUD 2002)

----- OR -----
  • Integration Guide
Dynamic Customer Profiling > 12% Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities.
  • C4H260 (SAP MARKETING CLOUD 2002)

----- OR -----
  • SAP Help - Contacts and Profiles
Segmentation 8% - 12% Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups.
  • C4H260 (SAP MARKETING CLOUD 2002)

----- OR -----
  • SAP Help - Segmentation
Business Administration 8% - 12% Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
  • C4H260 (SAP MARKETING CLOUD 2002)

----- OR -----
  • Administration Guide
Marketing Analytics   Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports.
  • C4H260 (SAP MARKETING CLOUD 2002)

----- OR -----
  • SAP Help - Analytics
Commerce Marketing   Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.
  • SAP Help - Commerce Marketing
Marketing Planning and Performance   Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.
  • SAP Help - Planning
Lead- and Account-Based Marketing   Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting.
  • SAP Help - Leads and Accounts