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Salesforce CRT-550 Exam Topics, Blueprint and Syllabus

Salesforce Certified Marketing Cloud Consultant Exam

Last Update May 12, 2024
Total Questions : 149

Our Marketing Cloud Consultant CRT-550 exam questions and answers cover all the topics of the latest Salesforce Certified Marketing Cloud Consultant Exam exam, See the topics listed below. We also provide Salesforce CRT-550 exam dumps with accurate exam content to help you prepare for the exam quickly and easily. Additionally, we offer a range of Salesforce CRT-550 resources to help you understand the topics covered in the exam, such as Marketing Cloud Consultant video tutorials, CRT-550 study guides, and CRT-550 practice exams. With these resources, you can develop a better understanding of the topics covered in the exam and be better prepared for success.

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Salesforce CRT-550 Exam Overview :

Exam Name Salesforce Certified Marketing Cloud Consultant Exam
Exam Code CRT-550
Actual Exam Duration The duration of the Salesforce CRT-550 exam is 120 minutes (2 hours).
What exam is all about Salesforce CRT-550 is an exam that tests the knowledge and skills of individuals in designing and implementing Salesforce Marketing Cloud solutions. The exam covers topics such as data management, email marketing, mobile messaging, social media marketing, and reporting and analytics. It is intended for professionals who have experience in Salesforce Marketing Cloud and want to demonstrate their expertise in the platform. Passing the CRT-550 exam leads to the Salesforce Certified Marketing Cloud Consultant certification.
Passing Score required The passing score required in Salesforce CRT-550 exam is 65%.
Competency Level required Based on my research, the Salesforce CRT-550 Exam is designed for experienced Salesforce professionals who have a deep understanding of the Salesforce platform and its various features. Candidates should have a strong knowledge of Salesforce data modeling, data management, and data migration. They should also be familiar with Salesforce development tools and have experience in designing and implementing custom solutions using Apex and Visualforce. Additionally, candidates should have a good understanding of Salesforce security and compliance standards. Overall, the Salesforce CRT-550 Exam requires a high level of competency and expertise in Salesforce technology.
Questions Format Salesforce CRT-550 exam consists of multiple-choice questions (MCQs) and scenario-based questions. The exam includes 60 multiple-choice questions and 5 scenario-based questions. The multiple-choice questions are designed to test the candidate's knowledge of Salesforce concepts, while the scenario-based questions are designed to test the candidate's ability to apply their knowledge to real-world scenarios. The exam also includes a time limit of 105 minutes.
Delivery of Exam Salesforce CRT-550 exam is an online proctored exam that can be taken from anywhere with a stable internet connection. The exam is delivered through the Salesforce certification portal and is timed for 120 minutes. The exam consists of 60 multiple-choice questions and requires a passing score of 65%. The exam is designed to test the candidate's knowledge and skills in designing and implementing Salesforce Marketing Cloud solutions.
Language offered Salesforce CRT-550 exam is offered in English language only.
Cost of exam You can visit the official Salesforce website or contact their customer support to get the latest information on the cost or price of the CRT-550 exam.
Target Audience The Salesforce CRT-550 certification exam is designed for individuals who have experience in implementing and managing Salesforce solutions. The target audience for this exam includes: 1. Salesforce Administrators: Individuals who are responsible for managing and configuring Salesforce applications. 2. Salesforce Developers: Individuals who are responsible for developing custom solutions on the Salesforce platform. 3. Salesforce Consultants: Individuals who provide consulting services to clients on Salesforce solutions. 4. Salesforce Architects: Individuals who design and architect Salesforce solutions for clients. 5. IT Managers: Individuals who manage IT teams responsible for implementing and managing Salesforce solutions. 6. Business Analysts: Individuals who analyze business requirements and design solutions using Salesforce. 7. Project Managers: Individuals who manage Salesforce implementation projects. 8. Sales and Marketing Professionals: Individuals who use Salesforce to manage sales and marketing activities. Overall, the CRT-550 certification exam is suitable for anyone who wants to demonstrate their expertise in implementing and managing Salesforce solutions.
Average Salary in Market The average salary for a Salesforce Certified Technical Architect is around $150,000 per year. However, the salary may vary depending on factors such as location, experience, and industry.
Testing Provider You can check the official Salesforce website or authorized training providers for information on how to register for the CRT-550 exam and access study materials.
Recommended Experience Based on the official Salesforce website, the recommended experience for the Salesforce CRT-550 exam includes: 1. Experience with Salesforce administration and configuration 2. Knowledge of Salesforce data model and security model 3. Experience with Salesforce development, including Apex and Visualforce 4. Understanding of Salesforce Lightning framework and components 5. Familiarity with Salesforce integration and APIs 6. Knowledge of Salesforce deployment and release management processes 7. Understanding of Salesforce best practices and design patterns. It is also recommended to have hands-on experience with Salesforce projects and to have completed the Salesforce Certified Platform Developer I certification.
Prerequisite

According to the Salesforce website, the prerequisites for the CRT-550 exam are:

  1. Completion of the Salesforce Certified Platform App Builder or Salesforce Certified Administrator certification.
  2. Knowledge of Salesforce data model, security model, and user interface.
  3. Understanding of Salesforce Lightning Experience and Salesforce Mobile App.
  4. Familiarity with Apex programming language and Visualforce markup language.
  5. Experience in designing and implementing custom applications on the Salesforce platform.

It is recommended that candidates have at least six months to one year of experience working with Salesforce before attempting the CRT-550 exam.
Retirement (If Applicable) Salesforce usually announces the retirement date of their exams on their official website and provides ample time for candidates to prepare and take the exam before it is retired. It is recommended to regularly check the Salesforce website or contact their support team for the latest updates on exam retirements.
Certification Track (RoadMap): The Salesforce CRT-550 exam is part of the Salesforce Certified Marketing Cloud Consultant certification track. This certification track is designed for professionals who want to demonstrate their expertise in implementing and managing marketing automation solutions using Salesforce Marketing Cloud. The certification track consists of two exams: the Salesforce Certified Marketing Cloud Email Specialist (CRT-450) exam and the Salesforce Certified Marketing Cloud Consultant (CRT-550) exam. The CRT-550 exam focuses on advanced topics related to Salesforce Marketing Cloud, including data management, automation, personalization, and analytics. To pass the exam, candidates must demonstrate their ability to design and implement complex marketing automation solutions using Salesforce Marketing Cloud. The certification track is designed for professionals who have experience working with Salesforce Marketing Cloud and want to demonstrate their expertise to potential employers or clients. It is also a valuable credential for professionals who want to advance their careers in marketing automation and digital marketing.
Official Information https://trailhead.salesforce.com/en/academy/classes/crt550-prepare-for-your-marketing-cloud-consultant-exam/
See Expected Questions Salesforce CRT-550 Expected Questions in Actual Exam
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Salesforce CRT-550 Exam Topics :

Section Weight Objectives
Discovery  
  • Determine What Additional Information Is Needed to Design the Recommended Solution Given a Set of Business Requirements.
  • Probe for Information and Recommend an Appropriate Solution Given a List of Branding and Creative Strategies.
  • Determine the Viability of External Systems That Need to Be Included in a Solution Given a Customer Environment and Goals (I.e., POS, CRM, ecommerce, data warehouse, data source inputs).
  • Gather Requirements for Customer Data and Segmentation.
  • Select Solution Components Using Customer Information About Subscriber Acquisition, Management, and Attrition.
  • Recommend the Appropriate Customer Skill Sets Required to Utilize Marketing Cloud.
Marketing Cloud Connect  
  • Review the Prerequisites for Starting a Marketing Cloud Connect Configuration.
  • Send an Email to a Contact, Lead, Campaign, and Report via the Sales Cloud, Service Cloud, and Marketing Cloud.
  • Segment Sales/Service Cloud Data in Marketing Cloud.
Account Configuration  
  • Recommend Marketing Cloud Roles Based on User Stories.
  • Determine Which Type of Customer Scenario Warrants the Creation of a Business Unit.
  • Troubleshoot Issues Regarding Reply Mail Management.
  • Analyze the Impact of Applying Sender Authentication Package (SAP) to a Business Unit (I.e., Link Wrapping, Landing Pages, image URLs).
Reporting  
  • Explain How to Access Information in Data Views and Tracking Extracts.
  • Compare and Contrast Standard Reports, Data Views, and Tracking Extracts.
  • Summarize Send Logs Including When and Why to Use It, and How to Create and Manage.
Data Design  
  • Explain Data Objects in Marketing Cloud (I.e., data extensions, list model, data retention model, publication lists, suppression lists).
  • Understand Data Types, Retention, and Template Options When Building a Data Extension
  • Understand How Data Is Retrieved Within a Relational Data Model (I.e., basic SQL).
  • Recommend the Appropriate Import Method with Lists or Data Extensions
  • Understand the Implications of a System Being Database of Record
Email Build  
  • Build, Test, and Deploy an Email Based on Customer Requirements
  • Explore How to Individualize Email Content (I.e. AMPscript, Server-Side Javascript, personalization strings, Dynamic Content, Guide Template Language).
  • Explore Marketing Cloud Email Technologies (I.e., Link Alias tags, Impression regions, Web Analytics Connector).
Contact Builder  
  • Explain the Role and Capabilities of Contact Builder
  • Understand How Cardinality Impacts Data Modeling
  • Use Data Designer to Incorporate Data Source into Contact Builder
  • Build an Attribute Group to Be Used for a Simple Interaction
Journey Builder  
  • Compare and Contrast Automation Tools Such as Journey Builder and Automation Studio
  • Given a Customer Scenario That Includes Journey Builder, Evaluate the Requirements, Activities, and Steps to Create a Journey.
  • Explain How a Contact Can Enter a Journey