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Marketing Cloud Associate Salesforce Certified Marketing AssociateExam

Salesforce Certified Marketing AssociateExam

Last Update Apr 27, 2024
Total Questions : 44

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Questions 4

Northern Trail Outfitters has many email sends and wants to create a data extension to gather this information.

Which template type will generate the email send in the data extension?

Options:

A.  

Reports

B.  

Data View

C.  

Send Logging

Discussion 0
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Questions 5

The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance.

Which email metric should the associate use to convey the email's visual effectiveness?

Options:

A.  

Open Rate

B.  

Bounce Rate

C.  

Click-to-Open Rate

Discussion 0
Questions 6

The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending.

Which feature should an associate utilize?

Options:

A.  

Personalization Strings

B.  

Decision Splits

C.  

Filter Activity

Discussion 0
Questions 7

A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.

Where should an associate view the status of the subscriber?

Options:

A.  

Synchronized Data Extensions in Contact Builder

B.  

All Subscribers in Email Studio

C.  

All Contacts in Contact Builder

Discussion 0

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