Expert Answers to Salesforce Exam Salesforce-Marketing-Associate Questions

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Marketing Cloud Associate Salesforce Certified Marketing Associate Exam

Salesforce Certified Marketing Associate Exam

Last Update Jun 11, 2026
Total Questions : 122

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Questions 2

AW Computing has been hired to provide email marketing consulting for a business-to-consumer (B2C) commerce company based in the U.S.

Which statement is true about CAN-SPAM in relation to state-specific regulations?

Options:

CAN-SPAM is only required for transactional sending.

Individual state laws overrule federal CAN-SPAM laws.

State laws can have more restrictive requirements.

Discussion 0

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Questions 3

Northern Trail Outfitters (NTO) wants more insight into website traffic and behavior generated from promotional email campaigns.

Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?

Options:

Behavioral Triggers

UTM Parameters

Link Alias

Discussion 0

Questions 4

The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio.

Which entry source should an associate use for the journey?

Options:

Audience

Salesforce Data Entry Event

Data Extension

Discussion 0

Questions 5

The marketing team at Northern Trail Outfitters wants to remove customer data 30 days after it is uploaded to Marketing Cloud Engagement.

Which feature helps to regulate how long information is kept in a data extension?

Options:

Automation Studio

Data Retention