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Adobe Campaign Adobe Campaign Standard Business Practitioner

Adobe Campaign Standard Business Practitioner

Last Update Feb 26, 2026
Total Questions : 90

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Questions 2

A campaign Business Practitioner is provided a text file of mobile phone types and their associated recipient

email addresses. How should the campaign Business Practitioner build the workflow to begin to use the mobile

phone type attribute in a targeting workflow?

Options:

A.  

An update data activity to import the txt file into workflow and a query activity to select all mobile phone

types

B.  

A query activity to import the text file and an intersection activity to find matches between recipients and the

text file

C.  

A data loading activity to import the text file into the workflows and enrichment activity to link recipient email

address to email address in the text file

D.  

A read list activity to import the text file into the workflow and a split activity to segment the mobile phone

type

Discussion 0
Questions 3

A large target population spans multiple age groups. The Business Practitioner needs to create a control group with 10% from each age group.

What is the most efficient method to create the control group?

Options:

A.  

Use a query activity to query the target population and another query activity to obtain the desired control group. Then use an exclusion activity to get the exclusive target.

B.  

Modify the target population query to not include the control group.

C.  

Use a query activity to obtain the target population and send to a split activity to remove each age group with record count limitation set as random.

D.  

Use the out of the box control group functionality with Random Sampling and Data Grouping.

Discussion 0
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Questions 4

A new sample file is needed for a data loading process with a new layout. You have clicked auto detect format.

What step you should take?

Options:

A.  

Load a file from your local machine to test the format

B.  

Verify the file format, specifically date formats that need to be set correctly

C.  

You can move forward, auto detect formats the file properly

D.  

You should create a new data loading process and leave the original intact for future use

Discussion 0
Questions 5

Sub-population A of 100 records and B of 200 records are combined in a campaign workflow with a Union

activity. The resulting population C contains 200 records.

What should the Practitioner conclude?

Options:

A.  

Records in A have been excluded from C.

B.  

All of the records in A are also in

B.  

C.  

All of the records in B are also in A.

D.  

A and B are mutually exclusive.

Discussion 0
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